2022 - Present
As a graphic designer at Ratepay, I enjoyed turning concepts into captivating visuals. Whether it's crafting eye-catching OOH campaigns that stop people in their tracks, designing booth experiences at conferences that steal the show, or creating social media ads/posts that get those all-important double-taps—I’ve done it all. From whipping up irresistible giveaways (because who doesn’t love free stuff?) to building pitch decks that make jaws drop, I’ve honed my skills in bringing ideas to life.
So, take a look around! You’ll find a collection of my work that balances creative uniqueness with broad appeal, delivering designs that stand out while connecting with audiences.
Redesigning the Brand Identity
The first project I was assigned was leading the rebranding initiative for Ratepay. We worked with Helder, the corporate design agency, to develop a new CI and BI for the company. The previous brand guidelines lacked a cohesive design element that truly encapsulated our brand's identity—a unifying design system that visually tied everything together. Our focus was on creating a flexible yet consistent design system that could be applied across various platforms without becoming monotonous.
Events/Campaigns/OOH
As a member of the marketing team at Ratepay, my work involved a strong focus on both digital and tangible marketing projects. One such project was the placement of a billboard near the Bergfreunde headquarters, featuring a QR code. The idea was that employees of Bergfreunde could easily reach out to us by scanning the code when they saw the advertisement. While it was an unconventional approach, it ultimately led to our recognition by Bergfreunde, marking a significant first step in establishing a connection.
K5 Conference
Event planning / Booth Design
2023/2024
Presentation Design
Along with the new branding, I developed a refreshed set of slide \masters to ensure employees can work with the updated brand identity. Additionally, I designed new icon sets that are fully aligned with the revised branding.